sports

Nike launches ‘Pro-Hijab’ for female Muslim

Nike launches ‘Pro-Hijab’ for female Muslim

Muslim model Halima Aden walked the runway of the season’s biggest fashion shows in her hijab and without apologies too; now sports brand Nike has taken initiative by designing special hijabs for Muslim women in sports.

To launch in Spring 2018, the Nike high-performance Pro Hijab was inspired by the ongoing cultural shift that has seen more women embracing sport in recent years and also the ban that had happened in france which was later lifted.

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What led to this Innovation By Nike
*Nike was inspired to get on to producing the Pro Hijab after it witnessed two runners, Sarah Attar from Saudi Arabia compete in the London Olympics 800-meter race while wearing a hijab, and Amna Al Haddad, an Emerati weightlifter participate in the Rio Olympics last summer.
*The hijab will first be available in three colours: black, grey and obsidian.
It is made from a sportswear mesh fabric comprised of tiny holes that guarantee ability to breathe.

*Apart from covering the wearer’s head, the Pro-Hijab has an elongated back so that the tops do not become untucked during competition.
The two features above are borne out of the need to fulfil female Muslim athletes’ need for a lightweight and breathable hijab that would stay in place without concern of shifting.
The announcement of the product has been met with mixed reactions. Some women do not fancy the idea of wearing Nike’s swoosh logo on their heads.
The pro-hijab will be available in stores in early 2018 and is part of Nike’s ongoing move to attract Muslim customers from all over the world as some estimates predict that the Islamic market will be worth more than five trillion dollars by 2020.

Nike’s attempt to appeal to a population approaching 1 billion women (2010 estimates suggested 1.6 million Muslims live worldwide) wins on several levels. First, the design is practical, especially during those Middle Eastern and Northern African summers where the mercury can hit 120 degrees Fahrenheit (50 degrees Celsius). And despite the Western stereotype of Muslim women as voiceless and oppressed, anyone who has lived or worked extensively in the Middle East and other societies where Islam is the dominant religion knows those assumptions are too often made in haste.

From a business perspective, this is a demographic that has disposable income, is often steadfastly loyal to brands, and will reward inclusion. Furthermore, a design like Nike’s can help silence critics, including some within FIFA, who in the past have said that the hijab has no place in women’s sports. FIFA lifted its ban on hijab in 2014; and having an apparel company such as Nike designing for these woman can only inspire more of their peers to pursue athletics, which can only be a plus for global sport.

And the challenges women face in athletics is hardly relegated to the Middle East or other Muslim-dominated regions. Nike estimates that only 1 in 7 girls worldwide participate regularly in local sporting activities.

Video Credit- http://www.triplepundit.com/2017/03/nike-launch-high-performance-hijab-2018/
Story Credit- http://lifestyle.ynaija.com/nike-launches-pro-hijab-female-muslim-athletes-7-things-know/
Modified By – Whyte Daniel

Whyte Daniel

March 14th, 2017

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