The Hon. Minister of Information and National Orientation Alhaji Idris Malagi, today launched the Audience Measurement System at an event put together by ARCON, NBC, and FNEIL.
The system, through the use of the passive method of data collection, which is technologically driven, is capable of delivering adequate data regarding the viewership and listenership of broadcast media houses in the country.
At the event which also had the Chairman of BON Comrade Salihu Dembos and some other CEOs of broadcast media houses in attendance, the Executive Secretary of BON emphasized transparency, inclusiveness, and affordable subscriptions that will ensure a level praying ground for all broadcast media houses.
